The success of Mozilla Firefox is creditworthy considering the fact it fought against all odds!!!
The reason why people consider the success of Mozilla Firefox more significant and more impressive than the success of Microsoft’s Internet Explorer is due to the fact that Mozilla Firefox is a free web browsing software application.
Today, Microsoft’s Internet Explorer commands close to eighty five percentage of the total web browser market. Despite the fact that Microsoft’s Internet Explorer is miles ahead of Mozilla Firefox; both of them are referred to in the same breath as if they were very equal to each other. The reason why Mozilla Firefox is considered superior to Microsoft’s Internet Explorer is due to the fact that Mozilla Firefox became successful despite being a free web browsing software application.
Whenever people are told that Mozilla Firefox is a free web browsing software application, they presume that this must have worked in favor of Mozilla Firefox. People think that being a free web browser must have been a very big advantage that Mozilla Firefox enjoyed. However, the truth is that the fact that Mozilla Firefox was a free web browsing software application made it very difficult for it to become a succeed. For any web browsing software application to become a success, it is essential for the developers to advertise the web browser and to market the web browser. Without marketing, nothing sells in this world. Not even a free web browsing software application!!! The problem that the developers of Mozilla Firefox faced was that they had no money to fund the advertising and marketing of the web browser. In case of Microsoft’s Internet Explorer and other web browsing software applications, the developers spent a lot on marketing and advertising the advantages of the web browser because they were paid web browsers. After spending immense amounts of money on the marketing and advertising of the web browser, the developers simply passed on the costs of the same to the end user. At the end of the day, it was the end user who had to bear the cost of advertising and marketing of the web browsers. In case of Mozilla Firefox, the end user never paid even a single cent to the developers. Since Mozilla Firefox was a free web browsing software applications, the developers did not receive even a single cent from the end users. At most, they received donations from a few generous individuals. However, they did not have the resources to fund a huge marketing and advertising campaign to spread the word that Mozilla Firefox was available for download.
Considering the fact that Mozilla Firefox was competing against a web browsing software application that had monopolized the market, considering the fact that the web browsing software market had become a single player market, and considering the fact that Mozilla Firefox did not have the money to advertise and market the web browser through traditional means, the success of Mozilla Firefox becomes doubly important. Mozilla Firefox became successful despite overcoming all odds.
Mozilla Firefox succeeded in capturing the web browser market against odds. Mozilla Firefox took on Microsoft’s Internet Explorer in the web browser market despite the fact that it did not have the funds to mount a massive traditional marketing and promotional campaign. Mozilla Firefox relied solely on the word of mouth to achieve the popularity that it achieved. The fact that the web browsing software application faced so many obstacles and so many handicaps and competed against a competitor who was known for its ruthlessness and no holds barred approach to business seems too fantastic to be true. Very few web browsers would have survived the difficult initial period that Mozilla Firefox survived.
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