The promotion of the Firefox web browser viewed the end user as a sensible human being and not as a fool!!!
The advertisement and promotional campaign of the Firefox web browsing software application is very different as compared to traditional web browser’s advertising. Traditionally speaking, marketing experts have always viewed the end user or the consumer as passive objects. The marketing experts have always believed that the end user is a person with average intelligence who must be told what is good for him. That is why, each and every advertisement and promotional campaign of any product focus on informing the end user about the advantages offered by the product. More often than not, every advertisement or promotional campaign ends with an advice to the end user to go ahead and purchase the product. Needless to say, paid for software applications including Microsoft’s Internet Explorer have followed this approach of advertisement and promotion.
However, the reality is that the end user is not a person with average intelligence at all. The end user is extremely intelligent and extremely aware of his individual needs and requirements. The end user does not appreciate anybody coming and telling them what to do. The end user is not comfortable when any person thinks he or she knows better about the end user’s welfare than the end users himself. That is the reason why, the marketing and promotional strategy of the Firefox web browsing software application has been such a huge success.
For starters, the person giving advice to the end user was not a marketing expert or a marketing executive. In case of the Firefox web browsing software application, the person encouraging end users of other web browsing software applications to switch over to Mozilla Firefox is an end user of the web browsing software application himself. When any spokesperson of a company endorses the product made by his or her company, the end user is not guaranteed about the impartiality of the advice. On the other hand, when any end user of a product encourages the consumer to try a new product, the consumer is more than willing to act on his advice. Since the Firefox web browsing software application was marketed by end users of web browsing software applications themselves, other end users are more comfortable with the idea of giving the Firefox web browsing software application a try. Considering the fact that the Firefox web browser was absolutely free to download, the process of getting the Firefox web browsing software application and trying it was not difficult at all.
This community based marketing strategy of the Firefox web browsing software application has paid huge dividends. Not only has it ensured impartial and unbiased marketing, it is also created a bond of brotherhood of amongst all the end users of the Firefox web browsing software application. Today, each and every end user of the Firefox web browsing software application surfs the web secure in the knowledge that other end users of the Firefox web browsing software application are watching his back. The support offered by other end users of the Firefox web browsing software application may be in the form of
Firefox extensions, Firefox tips, Firefox hacks, Firefox modifications, Firefox themes, Firefox advice etc.
Wandering into a strange new place all alone and wandering into a strange new place with millions of your friends is a very different experience. If you are using the Firefox web browsing software application to surf the web, you fall in the second category where millions and millions of Firefox web browser end users are available with their knowledge, information and help. While this may seem as a minor factor to switch over to a web browser to some, the truth is that the power of the community can never be underestimated.
Technorati Tags: Mozilla, Firefox, Firefox web browser, Firefox end user, Firefox marketing, Firefox promotion, Firefox community, Firefox extensions, Firefox tips, Firefox hacks, Firefox modifications, Firefox themes, Firefox advice
Tags: Firefox Browser, Mozilla
