The promotion campaigns of the Firefox web browser have been as unconventional as the web browser itself.
If any end user of the Firefox web browsing software applications is asked to state the point where it was clearly proved to the world that the Firefox web browsing software application cannot be stopped, nine out of ten users would point to the full page advertisement in the New York Times as the point of reckoning. In an effort to collect more money, the end users of the Firefox web browsing software application appealed for donations from all end users of web browsing software applications.
In return, each and every person who donated money to the cause of promotion of the Firefox web browsing software application was promised that his or her name would find a mention in a full page advertisement issued by the Mozilla Foundation in the middle pages of the New York Times.
Whether the end users of web browsing software applications recognized that the Firefox web browsing software application was an excellent web browser or whether the end users were thrilled at the prospect of seeing their name in print in a newspaper as popular and as reputed as New York Times or whether the end users will impressed by the sheer innovative approach and the nerve of all the end users who were attempting to promote the Firefox web browsing software application is not precisely known.
However, what is known is that this idea was a huge success and the Mozilla Foundation collected a lot of money which proved to be a useful in spreading the word that the Firefox web browsing software application was available for download.Further, not only did the Mozilla Foundation collect a huge amount of funds but it attracted a lot of publicity from the publicity stunt itself. The fact that a web browsing software application was offering each and every person who donated to the cause of the Firefox web browsing software application the opportunity to see his or her name in print was a very innovative idea.
With the help of this stunt, the Firefox web browsing software application quickly bridged the gap that existed between the virtual world software application and the real world. The full page advertisement of the Firefox web browsing software application in the New York Times made each and every person all over the world sit up and take note of the web browsing software application that was not hesitant to break away from the traditional approach of other web browsers.
It would not be incorrect to say that the publicity stunt thought of and executed by the Mozilla Foundation was as innovative and as revolutionary as the Firefox web browsing software application itself. The full page advertisement in the New York Times aroused the curiosity of the average end user of web browsing software applications.
Such was the hype generated by this stand that more and more people became curious to check out the Firefox web browsing software application. Since the Firefox web browsing software application is a very good web browser, end users who downloaded the setup file of the web browsing software application found themselves unable to stop using the same. It was just a matter of time before the fledgling Firefox web browser’s aspirations to dominate the web browser market became a reality.
This publicity stunt also set the tone for future publicity stunts and promotional campaigns of the Firefox web browsing software application. The Firefox web browsing software application has encouraged wacky and innovative ideas irrespective of whether they have worked before or not. By the time Firefox 2.0 was released, Firefox release parties and Firefox crop circles and Firefox murals on the sidewalk had seen the light of day [tags]Mozilla, Firefox, Firefox web browser, Firefox advertisement, Firefox full page ad, Firefox New York Times, Firefox promotion, download Firefox, unconventional Firefox, Firefox web browser market, Firefox sidewalk mural [\tags]
Tags: Firefox Browser, Mozilla
