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Advertising and market adaptation of Firefox

Mozilla Corporation Firefox has developed a unique Web Browser named as Firefox. It is one of the worlds most used and successful web browser. It much safe and secure to user rather than other browsers. It has much more advantages over the other browser. It is very user-friendly and convenient to use. It is fully loaded with amazing features. It has various features like updated toolbar with over thousands of tools to choose from. It also has tabs by which the user can access many pages in the same window. Because of its amazing features, it has also won many prestigious for of the world’s best web browser.

Mozilla Firefox is fully loaded with dozens of features like advanced security, improved and updated toolbar, much developed add-ons, advertising, logos, trademarks and much more features which makes Mozilla Firefox web browser widely used all over the world. Some of the features of the Mozilla Firefox are listed below

Advertising: Un-dough tingly Mozilla Firefox is one of the most famous browsers in the world. Most of the people of various fields and organizations prefer to user Mozilla Firefox than other browsers. Over 100 million downloads of Mozilla Firefox is done every year on an average. In the year 2004 when Firefox was developed nearly 100 million downloads were done.

on the 12th of September 04, “spread Firefox” debuted along with the release of the Firefox preview. It created a discussing of the various marketing techniques. “Get Firefox” portal was enhanced. Even today, the site has the top 250 referrers. Every now and then, there used to be various campaigns and launch of events to enhance marketing of Firefox, the motto was to spread Firefox all over the parts of the World, and today they are very successful in achieving their motto.

A campaign on the “World Firefox Day” was started on the 15th of July 2006, it was celebrated as the anniversary for the foundation of Firefox of the Mozilla Foundation and this was celebrated until 15th of September 2006. Lots of people form allover the corners of the world registered their name for this mega event.

Market adoption

With the ever growing popularity of Mozilla’s Firefox its market is also expanding day by day throughout the World. Ever since the Mozilla’s Firefox has been released there has been a steady increase in its usage and on the other hand there has been a steady decline of the Internet Explorer. Firefox’s share was 12.93 % in the global market in July 2006 according to the Dutch Web analysis and now according to the U.S analysis in March 2007, it has grown to 15.1% globally.

Ever since the release of the Firefox version 1.0 the downloads of Firefox are increasing day by day. Firefox was released on November 2004 and till March 2007 the downloads are increased over 300 million times. This does not include the update number it only includes the number of fresh downloads made. The most record breaking month for the Firefox was the month of May 2007 ass it had 70 to 100 million new users in that month. The numbers say it all for Firefox that with out any dought within few years the Firefox will acquire topmost share in the word market and it will be infact it is the number one web browser in the world.

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